Is the Banner Ad Dead?
If the banner ad is dead you wouldn't know it by the investment advertisers are making. However, most industry experts agree that an overhaul is in order. Why are banner ads currently popular and is a...
View ArticleThe Lowdown On In-App Advertising
We live in an app world, and like it or not, in-app ads are a part of that. But just because it's an ad in an app doesn't mean it has to be annoying. Creative and technically proficient marketers are...
View ArticleLeveraging Online Recruitment Resources
Students are primarily searching for and researching colleges online and they've come to expect institutions to be prepared. For this reason, partnering with online recruitment resources should be...
View ArticleTo Post or Not To Post?
The Steubenville rape case has gained a lot of attention recently. A student responded to this story with a video of their own. The video shines light on what "real men" should do in a similar...
View ArticleHow is Education like Vacation?
For weeks, our thoughts just keep returning to…vacation! Beach or mountains? Cruise or sightseeing? What excitement awaits? And while we’ve been exploring websites and making plans, it occurred to us:...
View ArticleGeorgia Tech’s $7,000 Brand?
Georgia Tech recently announced a $6,630 computer science online master's degree. While the initiative is unmatched from an affordability perspective, will the institution's prestigious brand come away...
View ArticleAlice in Wonderland and the Art of Staying Nimble (Guest)
Social media is one piece of how almost every communications department tells their stories nowadays. Is the story you tell on social media as good as the classic Alice in Wonderland? Here is some...
View ArticleTime for More Time
Times are still a bit unsettled in higher ed marketing. Budget cuts and staffing freezes are still lingering. But help is here. With new, more powerful upgrades, PRINTsprokit achieves what...
View ArticleCCCS: Zero To Impact
Starting from zero isn't always easy when it comes to building a social media presence, but it can be done. And we are talking from experience. That is exactly what happened when Colorado Community...
View ArticleBeyond Paid Advertising on Spotify
There are a few alternative ways to try and take advantage of Spotify from a college and university perspective besides utilizing paid advertising. Have a marching band? Put up some of your college or...
View ArticleFeelings, Unlimited
How do you connect with massive amounts of people at once? A shared cause will do the trick. Campaigns featuring the promotion of social issues that spark emotions are on the rise. They have a unique...
View ArticleBring in the Brand Photography
Compelling photography is a powerful way to tell your brand story and to highlight its strengths and differentiation. Through custom photography or stock imagery, be sure to craft branded images which...
View ArticleGive Them Content: Part One
Content marketing can be incredibly useful for colleges and universities. Providing a target with valuable information helps to connect with them, and these tips will help you get started. The post...
View ArticleGive Them Content: Part Two
Repurposing original content across multiple platforms, such as various social media sites, can be an efficient and effective use of resources. To maximize your impact, adapt the content's presentation...
View ArticleDeadpool Syndrome
Every once and awhile there is a unique concept that breaks the mold. Everyone loves it and it gains notoriety and success. Those in the business tend to want to copy the concept and ride the coattails...
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